Privacy Policy

Privacy Policy

Effective Date: June 1, 2026
Last Updated: June 1, 2026

Advanced Grow Lights (“we,” “us,” or “our”) operates the website advancedgrowlights.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit the Site or submit information through our forms.

By using this Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site.

1. Information We Collect

Information You Provide Directly

  • Contact & Inquiry Forms: Name, email address, phone number (optional), and your message when you submit a contact or manufacturer inquiry form.
  • Newsletter Sign-Up: Email address when you subscribe to our newsletter.
  • Listing Submissions: Business name, contact details, and product information when you submit a grow light listing for our directory.

Information Collected Automatically

  • Log Data: IP address, browser type and version, referring URL, pages viewed, and timestamps when you access the Site.
  • Cookies & Similar Technologies: Session cookies (required for the Site to function), preference cookies, and analytics cookies. See Section 7 for details.

Information We Do Not Collect

We do not collect payment card numbers, government ID numbers, or sensitive personal data (health, race, religion, etc.).

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and form submissions
  • Send newsletters and product updates (only if you opted in)
  • Improve Site content, usability, and performance
  • Detect and prevent fraudulent or abusive activity
  • Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Legal Basis for Processing (EU/EEA Visitors — GDPR)

If you are located in the European Union or European Economic Area, we process your personal data under the following legal bases:

  • Consent (Art. 6(1)(a)): Newsletter subscriptions and non-essential cookies (you may withdraw consent at any time).
  • Legitimate Interests (Art. 6(1)(f)): Site security, fraud prevention, and improving our services.
  • Contract Performance (Art. 6(1)(b)): Processing listing submissions or inquiry responses.
  • Legal Obligation (Art. 6(1)(c)): Where required by applicable law.

4. How We Share Your Information

We share personal data only in the following limited circumstances:

  • Service Providers: Our web hosting provider (HostGator), email delivery services, and analytics platforms process data on our behalf under data processing agreements. They are not permitted to use your data for their own purposes.
  • Manufacturer Inquiries: When you submit a manufacturer inquiry form, your message and contact details are forwarded to the relevant manufacturer to respond to your request. By submitting the form you consent to this forwarding.
  • Legal Requirements: We may disclose information if required by law, court order, or to protect the rights, property, or safety of our users or the public.
  • Business Transfers: If we sell or transfer our business, your information may transfer as part of that transaction. We will notify you before any such transfer occurs.

5. Data Retention

We retain personal information only as long as necessary:

  • Form submissions: Up to 24 months, then permanently deleted.
  • Newsletter subscriber data: Until you unsubscribe, then within 30 days of your request.
  • Server logs: Up to 90 days.
  • Analytics data: Up to 26 months in aggregated/anonymized form.

6. Your Rights

European Union / EEA Users (GDPR)

You have the right to:

  • Access a copy of the personal data we hold about you
  • Rectification of inaccurate or incomplete data
  • Erasure (“right to be forgotten”) of your personal data
  • Restriction of processing in certain circumstances
  • Data portability in a machine-readable format
  • Object to processing based on legitimate interests
  • Withdraw consent at any time where processing is based on consent
  • Lodge a complaint with your local supervisory authority (e.g., the Data Protection Commission in Ireland, the ICO in the UK, or the relevant authority in your EU member state)

California Residents (CCPA / CPRA)

California residents have the right to:

  • Know what personal information we collect, use, disclose, and sell
  • Delete personal information we hold about you (subject to certain exceptions)
  • Correct inaccurate personal information
  • Opt-Out of Sale or Sharing: We do not sell or share personal information for cross-context behavioral advertising. No opt-out is required.
  • Limit use of Sensitive Personal Information: We do not collect sensitive personal information as defined by the CPRA.
  • Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days (GDPR) or 45 days (CCPA).

7. Cookies

We use the following types of cookies:

  • Strictly Necessary: Session and security cookies required for the Site to function. These cannot be disabled.
  • Analytics: Cookies that help us understand how visitors use the Site (e.g., pages visited, time on site). We use aggregated, anonymized data only.
  • Preference: Cookies that remember your settings (e.g., filter preferences in the directory).

You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality. EU/EEA visitors will be presented with a cookie consent notice on their first visit.

8. Children’s Privacy

This Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, please contact us and we will delete it promptly.

9. Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

10. Third-Party Links

This Site contains links to manufacturer websites and third-party resources. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before submitting any information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Continued use of the Site after changes constitutes your acceptance of the updated policy. For material changes, we will provide more prominent notice.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

Advanced Grow Lights (sole proprietorship)
Michigan, United States
Email: [email protected]